The platform

One platform for the whole fertility journey

Clinical, laboratory, operations and a patient app — connected by a single source of truth and supported by AI. Here's what's inside.

Clinical & protocols

Run the entire treatment, online

From the first consultation to the pregnancy test, every phase of the cycle lives in one place. Doctors and nurses work from a shared, real-time record — and the patient is informed at every step.

  • Design and reuse stimulation protocols
  • Appointments, visits and an auto-built calendar
  • Medication plans with smart, timed reminders
  • Measurements: UZ Folliculometry, Endometrium, Progesterone & more
  • Create your own custom metrics and templates
  • Complete, auditable patient timeline

Antagonist protocol

Sara J. · Cycle #4 · started 3 Oct

Day 8
D1D3D5D7D9D11
Gonal-f 225 IU
Cetrotide 0.25 mg
Ultrasound

Follicles

12

+3 today

Endometrium

9.2 mm

Triple-line

Progesterone

0.8

ng/mL

Embryology laboratory

The lab, fully traceable

Bring embryology onto the same platform as the clinic. Track every sample and every step with traceability that links the lab bench directly to the clinical record.

  • Oocyte Retrieval tracking
  • Andrology & sample management
  • ICSI and fertilization records
  • Embryo development & grading
  • Culture and lab milestones
  • Lab-to-clinic data continuity

Embryology · Cohort #A-2291

OPU 14 Oct · 11 oocytes · 9 MII · ICSI

Lab
OPU Andrology ICSI Culture Grading
EmbryoDayGradeStatus
E1 D5 4AA Transfer
E2 D5 4AB Vitrified
E3 D5 3BB Vitrified
E4 D3 8-cell Culture
Patient app

Patients, never left in the dark

Whether they joined through your clinic or signed up on their own, patients get clarity and calm. Clinic patients follow their journey live; individuals get education and self-tracking.

  • Real-time view of protocols, results & appointments
  • Reminders for medications and key moments
  • Upload findings and results
  • Cycle tracking and personal logs
  • Trusted IVF & pregnancy education
  • Chat with Freyai, 24/7

Good morning, Sara

Day 8 of stimulation

Next

Ultrasound · Tomorrow 09:30

Gonal-f 225 IU

20:00 · taken

Cetrotide 0.25 mg

20:00 · due

Freyai: Great job staying on schedule! 💜
Operations & business

The business of the clinic, handled

Great care still has to run as a business. Freya Baby connects the operational side to the same clinical truth — no double entry, no surprises.

  • Doctors working across multiple hospitals
  • Patient transfers between centers, history intact
  • Treatment pricing & automated invoicing
  • Stock management for meds, consumables & lab
  • Role-based access across teams and sites
  • Reporting across the whole organization

Invoice INV-1048

Generated from cycle #4 · auto

Ready
Stimulation monitoring€ 640
Oocyte retrieval + ICSI€ 1,850
Embryo culture & vitrification€ 720
Total€ 3,210

Stock levels

Gonal-f 75 IU72%
Culture media38%
ICSI pipettes86%
Freyai

AI that supports patients and assists clinicians

Helpful, safe, and always aware of its limits — Freyai knows the moment a human clinician should step in.

Always-on patient support

Answers questions, explains results and reduces anxiety between visits — in plain, caring language.

Automatic escalation

When it detects that a doctor is needed, Freyai pulls a human specialist into the conversation — no patient left waiting.

Therapy assistance for doctors

Analyzes the proposed therapy against the patient's demographics and history and suggests improvements for the clinician to review.

Freyai is designed to assist, never to replace clinical judgment. Every escalation and suggestion is reviewed by your specialists.

Let's talk

Want the full walkthrough?

Book a demo and we'll take you through each module on your clinic's real workflow — protocols, lab, operations and Freyai.

24/7 support · same-day response · no commitment