The people behind Freya

Built with the specialists who use it

Freya Baby is shaped hand-in-hand with practicing fertility specialists, a team that works with clinics every day, and engineers who care about getting the details right.

Clinical team

Practicing fertility specialists who shape every protocol, measurement and guardrail in Freya Baby.

4 people

Prof. Dr. Slavejko Sapunov

Prof. Dr. Slavejko Sapunov

Professor of Medicine

Fertility specialist · Gynecologist-obstetrician

More than four decades in women's health and reproductive medicine, and a pioneer of assisted reproduction (IVF, ICSI) in North Macedonia. Specialist since 1982, professor, and internationally published.

IVFICSIUltrasound

Dr. Dimitar Kalcovski

MD

Specialist in Gynecology & Obstetrics

Specialist in gynecology and obstetrics working in infertility and assisted reproduction, with years of hands-on experience running clinical operations.

Reproductive medicineGynecology
Dr. Slavjanka Stojkovski Stanoevska

Dr. Slavjanka Stojkovski Stanoevska

MD

Gynecologist-obstetrician

13 years in gynecology and obstetrics, with specialist training in Skopje. Known for a patient-focused, empathetic approach to infertility care.

GynecologyInfertility

Betül İnce

MSc, Histology & Embryology

Senior Clinical Embryologist

More than a decade in IVF laboratories, including years as an IVF laboratory director. Certified in assisted reproductive technology, she shapes how Freya's embryology lab module tracks every sample and step.

EmbryologyIVF lab

Sales

Our link to clinics across the region — from the first conversation to go-live.

2 people

Mike Pet

Sales · Regional Sales Manager

Works with fertility clinics and laboratories across the region every day, and helps new centers get started with Freya Baby.

PartnershipsClinics

Alexander Spiro

Pharmacy graduate

Sales · Medical Sales Representative

Pharmacy-trained medical sales professional who brings a clinician's vocabulary to every conversation with clinics.

Medical sales

Technology

The engineers building the platform, the patient app and Freyai.

3 people

Ivica Pesovski

PhD in AI · Executive MBA

AI Architect

Designs the AI behind Freya Baby, including Freyai — with a PhD in AI and a focus on bringing AI safely into real clinical work.

AIProduct

Atanasija Gjorgievski

Founding Engineer

Builds the Freya Baby platform end to end, from the clinic dashboard to the patient app.

Engineering

Stefan Petrov

Software Engineer

Engineer on the Freya Baby platform and apps.

Engineering

Are you a specialist who'd like to work with Freya? Get in touch — we're always growing our clinical network.

Clinically grounded

Every feature is pressure-tested against real protocols and real patients.

Safety first

Our clinical advisors define the guardrails — especially for Freyai.

Patient-centered

We measure success by calmer patients and better-supported care teams.

Let's talk

Bring Freya to your clinic

Talk to the team building the platform. We'll show you how it fits your protocols — and answer everything, the same day.

24/7 support · same-day response · no commitment